Content and influencer marketing company YAAP acquires Crayons Communications

YAAP, the specialised content and influencer marketing company with operations in the UAE, India and Singapore, has fully acquired Crayons Communications. The 100% acquisition will see Crayons Communications merge with YAAP.

YAAP’s client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands.

“YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons Communications acquisition comes at the right time and gives us a great platform to bring our award-winning services in influencer marketing and performance media to this part of the world. Crayons has a good foundation of established clients that will help us quickly ramp up our service offerings here. We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region,” said Atul Hegde, Founder of YAAP.

Kunal Lalani, Founder and Chairman of Crayons Communications Group, said, “While we have been working together on projects before, this acquisition seals our relationship formally with YAAP in this part of the world. I’m confident with YAAP coming in, will create more opportunities for our people in terms of their own career growth and all our clients will benefit from a wide array of new services that will be launched here. I wish the entire team all the very best at the start of this exciting new phase.”

“I’m super excited to be part of the YAAP group now. With an added network of 7 cities and 100+ digital experts at YAAP, it opens up a whole new world of offerings for us in this region. We are known for always punching above our weight in the past with mega projects like the Chris Hemsworth film for Bayut, the Dubai super sixes property or The Bayut: your home, your choice awards, now our ambitions and goals will be much larger,” added Arshad Zaheer, CEO of Crayons Communications.