Content creator Raj Shamani launches tech platform to help creators build D2C brands

Content creator Raj Shamani has announced the launch of House of X, the tech platform that helps you create a brand in seven days.

Backed by Lightspeed Venture Partners, Lumikai, Ashneer Grover and founders of Razorpay, Mamaearth, Zerodha, Meesho and several other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands.

Raj Shamani has become the first Indian content creator to launch a platform that helps creators build D2C brands, as per the statement.

Since its inception in 2023, the company has onboarded India’s top creators and is set to launch brands that would reshape the discourse for GenZ brands by catering to their diverse needs across categories such as Personal Care, Appliances, Wellness, Beauty etc. From finding the right product idea for the right creator to handling operational processes like sourcing, warehousing, shipping, and customer service, and helping creators scale to millions. House of X will be an enabler for online businesses.

Amalgamating the audience's needs with the value proposition of creators, House of X aims to break the D2C clutter in building the brands of the next generation, further read the statement.

Shamani said, “It’s an exciting time to be innovating within the Creator Commerce Industry, especially with India emerging as the largest global creator-hub housing over 100Mn creators. Having said that, most content creators including myself come with an expiration date, and this is where House of X enters as a platform. The future lies in building sustainable personal brands as we help leverage the fast-emerging era of creator-based loyalty to extend creators’ shelf-life beyond the Gram. It is therefore paramount for contemporary brands to adapt their business models to align with the values and consumption patterns of new-age audiences. They have experienced it first-hand how creators offer an authentic understanding towards their needs. Our vision is to transform loyal communities into multi-million dollar businesses. House of X is here to democratize India’s creator commerce market by starting an era of the ‘Next Big Thing’ for every unique idea that holds close to the creators’ hearts. You dream it and we’ll make it true for you in 7 days.``

Neeraj Kumawat

Neeraj Kumawat, Co-founder & CTO, House of X, said, “Due to the absence of a full-stack tech platform, creators have been unable to realize their potential to build D2C brands that resonate with their audience. With House of X, we aim to enable India’s top creators to build and scale digital-first creator-led consumer brands by bridging this gap”.

India’s creator ecosystem is expected to grow at a compound annual growth rate (CAGR) of 25% to reach a market size of  Rs 2,200 crore by 2025. The creator economy will give a major boost to India’s growth and will continue to scale.