ContentNinja bags content mandate for Motilal Oswal's Teji Mandi

Inbound marketing and growth agency ContentNinja announced that it has been awarded a content mandate by Teji Mandi, a subsidiary of Motilal Oswal, a diversified financial services firm.

As part of the mandate, Content Ninja would be helping reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments.

An app-based SEBI-registered investment adviser, Teji Mandi helps simplify investing in stocks, exchange-traded funds, and REITs, by telling users which stocks to buy, why to buy them, and when to sell them.

Additionally providing smallcase investing, it helps users build a diversified all-weather portfolio with a time-horizon of 3-6 months, based on a trending market theme, strategy, or objective.

After a successful pilot, ContentNinja has begun enhancing Teji Mandi’s website content, aimed at creating awareness around the concept of smallcases and promoting the Teji Mandi brand.

Having set up a dedicated resources section for the website, replete with SEO content to build long-term visibility and awareness, ContentNinja is also creating diversified proprietary content on what is a small case portfolio, and how it functions, as well as investing advice, financial news, portfolio management, and more.

Shashank Ramugade, CMO, Teji Mandi, said, “In today's world of clutter and fickle attention spans, good-quality content is the only saviour for any brand. Customers today are served with very high-quality content across all platforms which makes this space extremely competitive for brands as they not only compete with other brands but individual content creators. Content Ninja brings their expertise of making content exciting and simple on the table, which will help us to serve our audience with quality and snappy content.”

Shriya Garg

Shriya Garg, CEO, ContentNinja, said, “We are thrilled to create unconventional digital content in such an innovative space for a category leader such as Motilal Oswal. We have aligned a dedicated team of former financial journalists and financial market experts who will be spearheading the engagement to create something truly powerful.”