Cornetto and Mindshare collaborate with TTT for Season 2 of web series Butterflies

Terribly Tiny Tales has launched Season 2 of their much-loved web show, Butterflies. Butterflies 2 is powered by Cornetto to launch their new variant, ‘Chokissimo’, in collaboration with Mindshare. Under its premier films banner, Terribly Tiny Talkies, the latest season weaves the new Cornetto variant seamlessly into the narrative. This partnership saw TTT, Cornetto and the Mindshare Content+ team coming together to create a memorable season.

Anuj Gosalia

“Butterflies 2 by TTT is a season of sparkling stories. Our partnership with Cornetto facilitated by Mindshare has helped us tell three exceptional stories of young love. Butterflies is TTT’s flagship IP because it captures the universal emotion of young love. It is joyous and makes for memorable watching, especially in these times. Created by Sharanya Rajgopal, we’ve pulled out all stops to make this season bigger. Directed by Keyur Shah, this season features a top team of writers, cast and crew. TTT’s films are celebrated across India and the world and we love that a brand like Cornetto can seamlessly fit into and power these stories,” said Anuj Gosalia, Founder and CEO, TTT.

He said, “Eventually, it’s the audience that feels the butterflies and it’s a win-win-win for all of us, and the love from over three million viewers is both humbling and overwhelming. In 2021, we scale up and work with brands in a more significant way. Can't wait for our community of four million+ to see what we have in store for them.”

Butterflies 2 tells the stories of six people over three episodes. Episode one is the story of Kartik and Radhika (Shantanu Maheswari and Rashmi Agdekar) set in a verdant campus, exploring how best friends find it hard to confess love to each other. Episode two featuring Ishaan and Fiza (Amol Parasher and Mukti Mohan) is laced with chemistry and flirtation as they meet for the first time after months of talking over screens. The last episode features a reunion of childhood sweethearts, Sharan and Mansi (Darsheel Safary and Virti Vaghani) as they spend an afternoon together after six years.

The first episode:

The second episode:

Cornetto Chokissimo’s soft disc comes in naturally at the moment of realisation of love between two people acting as the perfect enabler.

Himanshu Kanwar, General Manager, Ice Creams at Unilever, India, said, “For 25 years, Cornetto has been celebrating young, innocent love in India. We are glad to partner with TTT to bring alive these wonderful stories of young love for the launch of our new product, Cornetto Chokissimo. The films have come out beautifully and I’m sure our viewers will enjoy them.”

“Cornetto has always been about the first step, the hesitation to expression and the butterflies that float in before the person you love. While the brand was launching its Cornetto Chokissimo variant, we found it to be the perfect match with ‘Butterflies’, which reflects the same ethos as that of the brand. Chokissimo is a special one, with a soft disc, as soft as a kiss. We are leveraging the product’s soft disc across storylines and speaking to the youth in a language they understand; in their language of love and pop-culture. The show pans out across different age groups of characters but one thing that ties them together is their love for Cornetto Chokissimo. Stay tuned; for either you’ll crave for some mush or more likely, some Cornetto,” said Ajay Mehta, Vice-President, Content and Partnerships, Mindshare.”