Cosmofeed's new offering ‘Superprofile' to help creators monetise content

Content monetisation platform Cosmofeed has launched SuperProfile - a link-in-bio tool - to help its content creators to showcase all monetisable products at one place. 

As per Cosmofeed, built as an infrastructure layer focused on showcasing products on top of all the social media and messaging platforms, SuperProfile will allow content creators to aggregate their social presence. It helps build a single link landing page where creators can showcase their content, portfolios and all monetisable products at one place. 

“For content creators, a crucial avenue of income is the reach and engagement they can get on platforms along with being able to make tailor-made digital products for their audiences. SuperProfile helps creators better structure their content by understanding what is working and what isn’t,” said Vivek Yadav, co-founder, Cosmofeed. 

While there are several global platforms - such as Linktree - that help creators build a landing page, SuperProfile offers a range of monetisation integrations natively built for the Indian ecosystem. 

With SuperProfile, Cosmofeed becomes one of the first Indian players to focus on the ‘longtail creator market’— a cohort of nano and micro content creators that enjoys modest number of followers. 

For longtail creators, who haven’t achieved the status of macro or celebrity influencers, opportunities for brand collaborations and merchandise selling are erratic and unsteady. These creators rely heavily on direct monetisation from their niche audience. SuperProfile’s features enable content creators to do that more effectively. 

A creator can set up their wallet on SuperProfile for their earnings. They can upload locked content and start monetising from the get-go across any of their social platforms. 

Additionally, the analytical features of SuperProfile give users insights into their traffic and performance across multiple social media platforms. These insights include their top-performing content, the CTR (click-through rate), the number of visits and clicks, and more.