Costa Coffee's ‘Costa Expressions platform' aims to brings alive the Christmas cheer with talented musicians

Costa Coffee, Coca-Cola's coffee brand in the commercial beverage categories in India, has unveiled Costa Expressions, a unique platform that celebrates and nurtures young artists in India, to add to the Christmas spirit.

With a vision to become the world's most-loved coffee brand, the new platform has been curated to celebrate the distinct ability of art to unite and uplift spirits, thereby creating a meaningful coffee experience.

With the festive season just around the corner, Costa Coffee has partnered with six aspiring musicians to unleash their creative potential.

Through this collaboration, consumers can enjoy unique renditions of popular festive carols as a mashup with the artists' original lyrics in their respective vernacular language. The mashups paired with Costa Coffee's limited edition festive drinks aim to provide a joyous experience for young coffee enthusiasts in the country.

Vinay Nair, General Manager, India and Emerging Markets, Costa Coffee, said, "With India being a diverse cultural heartland, every occasion presents a unique opportunity to unite with loved ones and celebrate. At Costa Coffee, we aim to uplift lives with a #CupOfLove, through holistic and warm coffee experiences this Christmas season, rejuvenating with every sip. Bringing forth the festive optimism, we are also introducing the Costa Expressions platform, which will provide a stage for creative and talented aspirants to unleash their artistic potential while creating meaningful experiences that leverage generosity and togetherness for our Indian consumers."

This festive season Costa Expressions will witness creative renditions of Christmas carols by artists, including Trishita Recs (West Bengal), Mansa Jimmy (Uttarakhand), Smriti Thakur (Maharashtra), Nandini Sharma (Rajasthan), Ishan Krishan (Punjab) and Amit (Delhi) with different mashups in English x Hindi, distinctly curated for people across India.

To add to the merriment, Costa Coffee has also introduced the #CupOfLove campaign – with a special limited-edition Christmas offering of drinks, festive characters, festive cups, and much more.