coto launches ‘City Ambassador Program' with focus on building hyper-local communities for women

Web3-based social community platform designed for women, coto has launched its ‘City Ambassador Program’.

Through this program, coto has taken the hyper-local approach to unleash the potential of women to become community creators globally. Launched in 30 Indian regions, the phase-wise program will include city, state, zonal, and area-wise local ambassadors.

Each city ambassador will work towards onboarding women from different walks of life and genres to build their own communities on the platform.

Prioritising women’s growth and empowerment, these representatives will promote local-level chapters on coto. By coming together and acting as the on-ground flagbearers, they will enable more women to connect, express, be independent, and share solutions via their communities on coto. This will allow women to establish close-quarter sisterhoods, enabling them to build a deeper connection with women from their own cities.

The program has already kick-started across India in Hyderabad, Ahmedabad, Jammu, Lucknow, Patna, Srinagar, Bhopal, Delhi, Jalandhar, Pune, Indore, Nagpur and Chandigarh. A state ambassador has been appointed in Arunachal Pradesh.

Aparna Acharekar, Co-Founder, coto, said, “Our ‘City Ambassador Program’ is a collaborative initiative which brings together different communities of women over a shared goal of collective growth. Keeping sisterhood at the core, we want to connect with women of all ages at the grassroot level. With an action-oriented approach, the program will enable women to support each other, and at the same time, inspire, instill confidence to build an identity of their own.”

Vaishali Vaishnav, Founder, Multitasking Mommies and coto City Ambassador, Ahmedabad, said, “It’s incredible what coto is doing in terms of identifying a safe space for women online which does not exist today. I know so many women who want to discuss topics close to their heart, some sensitive in nature too, but cannot do it given the current internet landscape. It’s been a pleasure and a great learning to be a part of the City Ambassador Program. So many women in Ahmedabad have been onboarded and so many more have expressed interest keeping in mind the purpose.”

An entrepreneur, Vaishali has worked across diverse fields - from manufacturing, administration, finance, aviation and social media marketing. She is the Founder of Multitasking Mommies, a community which believes in supporting each other and growing together. She is also the Chairperson of All Ladies League Gujarat and President of WICCI Gujarat Entrepreneurship Council.

Jyothi Srinivas, Founder, Be the Change, content creator and lead in OTT, Radio and TV and coto City Ambassador Hyderabad said, “Hyderabad has some incredibly powerful women who want to make a difference and build meaningful communities. coto enables them to do just that and in a safe and secure online space designed for women which is currently non-existent. We have some wonderful creators across genres who have signed up to build their respective communities on coto. I am truly honored to be a part of the City Ambassador Program.”

Jyothi has over 15 years of experience both in the television and radio space as well as digital content planning.

Raihana Maqbool, independent journalist from Srinagar and coto City Ambassador Srinagar said, “coto’s inclusive environment enables women to create, consume, and communicate without toxicity. This Program is a step ahead to nurture the entrepreneurial aspirations of many women living in Tier 2 and Tier 3 cities. It’s a great initiative for me to promote community-building culture with a drive to make women feel safe online with coto.”

Ngurang Reena, state ambassador, Arunachal Pradesh, said, “coto is a strong platform for women from different walks of life to come together and build their communities. In addition to being empowering - it also helps create a free-spirited network of like-minded people work towards their dreams, and aspirations.”

Aarti Mahajan, Entrepreneur and Fitness Trainer, SnS-The Fitness Club, coto City Ambassador Jammu, commented, “It is a great pleasure for me to be one of the City Ambassadors from Jammu of coto – a thoughtfully curated platform for women surrounded by constraining norms that are complex and deeply rooted in the society. There is a glaring lacuna of lack of social networks for women, which is also the most significant barrier limiting their growth and progress. With this initiative, it will help us boost their morale to create dialogues, networking, and support amongst each other.”

The program is built on the values of sisterhood, and participative ownership that enables women in cities to connect, bond, and help each other. Through a localised ‘phygital’ approach, coto’s ‘City Ambassador’ programme empowers women and women communities while rewarding them.