Courtyard by Marriot partners with CNBCTV18.com and CNBC-TV18 to launch ‘Disruptors'

Courtyard by Marriot has partnered with CNBCTV18.com and CNBC-TV18 to launch digital-first series ‘Disruptors’, featuring brands that are making waves. Launched on November 8, the branded content uncovers the successful strategies deployed by innovative brands such as Bagrry's, Raw Pressery, Big Basket and more to understand how they reshaped their industries and created a niche of their own. The series will be first aired on CNBCTV18.com, followed by CNBC-TV18.

The 12-part series will feature up and coming brands that have disrupted existing industries or created new ones by adopting novel technologies and unconventional strategies to propel their businesses forward; delivering high-value to their consumers. Each episode will feature a detailed conversation with successful companies and individuals who have changed the face of the Indian marketplace.

Talking about the brand fit and content integration, Shuping Liang, Director, Brand and Marketing Asia Pacific, Marriott International, said, “Courtyard by Marriott sees our next generation of guests as trailblazers, who define success as being one’s best self and following their dreams. Everything we do at our hotels supports our guests as they pursue their passions. The partnership with CNBC-TV18’s Disruptors is an extension of Courtyard’s brand beliefs and demonstrates our continued support of passionate and ambitious minds.”

Ranjita Sehgal, Business Head, CNBCTV18.com, said, “Disruptors is a digital-first series from the stable of CNBC-TV18. The IP rests across digital, social media and TV. The content length varies as per the platform; hence, shorter versions for digital, and longer versions for linear consumption. Partnering brands greatly benefit with this association as it gives them a 360-degree presence to reach out to their audience. CNBC-TV18 will create many such multi-format IPs in the future.”

Commenting on the show, CNBC-TV18 Managing Editor Shereen Bhan said, “On the Disruptors, we attempt to put the spotlight on companies that are creating new categories in the market or disrupting existing ones by creating differentiated brands. On the show, you will see a diverse range of businesses with a special emphasis on the new home-grown B2C brands. Disruptors will reveal the basis of the resilience of these brands and what the future holds for them.”

On being the first digital property, Binoy Prabhakar, Editor, CNBCTV18.com said, “We created CNBCTV18.com for the globally-minded, influential and aspirational who typically embrace change and look to stay ahead by learning from the prescience and habits of pioneers. We are thrilled to unveil Disruptors, our latest effort to deliver on that promise. It is a series that takes a deep look at how a bunch of sharp entrepreneurs and their companies saw the corners before their competitors and changed the rules of the game. Disruptors will provide a sharp vision of the future of these business categories and how these companies themselves will tackle change.”