Cult launches Fit Creator Accelerator for community of fitness influencers

Cult has recently launched the 'Fit Creator Accelerator' (FCA) campaign, aimed at building a community (or a ‘cult’) of fitness influencers. FCA invites nano, micro, and macro-influencers to join to showcase their fitness content on Cult's official social media handles.

To participate, influencers are required to fill out a form detailing their fitness and content creation background. After a screening process, the final stage involves evaluation by Hrithik Roshan, a panelist for FCA. Six winners chosen by Hrithik Roshan will become the inaugural batch of the FCA campaign.

The FCA initiative aims to provide influencers with a platform to create and share fitness content.

Through Fit Creator Accelerator, Cult aims to foster micro-communities that collectively contribute to making fitness a way of life for millions of Indians.