D2C fashion brand Bacca Bucci launches music video featuring Malhar Kalambe to showcase power of youth

D2C fashion brand Bacca Bucci has launched a music video to showcase the power of youth, and how indigenous brands can take on global companies and are no less than them.

The music video features Malhar Kalambe who has single-handedly cleaned tonnes of waste from Mumbai beaches along with other impact makers including environmentalists, skateboarders and bikers.

The video -

Bacca Bucci has further launched a dance reel contest “#LiftUpTheScene”, featuring the hook step in the music video to engage youth with its brand values. Content creator Kili Paul has participated in the challenge too.

“Bacca Bucci is not only a casual or athleisure brand but it serves a larger cause of aligning the youth and supporting them. We are a purpose-driven brand and perfectly understand the young minds who not just want to be fashion and style-forward but also want to contribute to noble endeavours and make a change. The music video is colourful, youthful and aptly resonates our vision of featuring the impact makers, promoting Atmanirbhar Bharat & Make in India, and establishing that indigenous brands are no less than their global counterparts,” said Anuj Nevatia, Co-Founder and Director.

The music video captures the streets, beaches, neighbourhoods and localities of all corners of India like Mumbai, Bhopal, Hyderabad, and Kolkata to reflect the vibrant and energetic feel that Bacca Bucci offers through its products. The music video features Malhar Kalambe who can be seen cleaning the beach and entrusting Bacca Bucci boots in his clean-up drives.