Dabur scouts for influencer marketing agency

Dabur India is looking for an influencer marketing agency, preferably based out of North India.

The company’s Senior Brand Manager, Anand Singh Rathore, posted about the same on his official LinkedIn handle.

In the post, he mentioned that the agency should have an ‘innovative mindset and excellent hold on influencers (nano, micro, macro, celebs)’ and should have delivered results (viral campaigns) in the past.

Two months back, iCubesWire had won the influencer marketing mandate for Dabur in the MENA region. As part of the same, the agency was tasked with crafting specialised content and spearheading strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets and concentrate on hair care and skin care categories.