Dabur Meswak aims to recognise rare and inspiring true stories through its new campaign

Dabur Meswak, the dental care brand, is highlighting rare and inspiring stories about people, through its campaign - ‘Rare Stories by Meswak’.

The new campaign has been kickstarted on World Environment Day, June 5. Dabur Meswak is going live with a microsite which talks about the purpose behind the campaign and allows users to share rare stories about themselves or someone who deserves to have their story told.

The digital-first campaign - ‘Rare Stories by Meswak’, conceptualised by Pulp Strategy, throws a spotlight on people who have stepped out of the box to follow their passions and dreams.

The brand not only acknowledges these stories but also gives it the due glory that they deserve. The main objective is to discover people across the country who are doing something different and to provide them with a platform through which their stories can be heard. 

The campaign will be promoted on Dabur Meswak’s social handles, which will redirect users to the microsite where they will be able to submit stories about themselves or someone they know, along with their details. 

Out of the entries received, three lucky winners will be shortlisted who stand a chance to win Amazon vouchers worth Rs 25,000 each and get featured in an exclusive film released by Dabur Meswak, which weaves these stories together to build a narrative that connects back to the core idea. 

Dabur India, Marketing Head - Oral Care, Harkawal Singh said, “The insight behind the campaign comes from the core ingredient in Dabur Meswak - the rare Miswak tree. Taking this insight forward, we conceived a campaign that focuses on rare stories where people dared to do things differently. With this campaign, we aim to bring forward people from even the remotest corners of the country who have a unique and inspiring story to tell. Because, we believe that every rare story deserves to be heard.” 

Readers can visit www.raremeswakstories.com to submit a story about themselves or the ones they know.