Dell Technologies has launched a four-part video series featuring celebrity influencers Cyrus Broacha and Cyrus Sahukar, alongside micro-influencers such as Agasthya Shah, Parth Bajaj, and Radhika Bose, in the latest addition to its ‘Back to College’ campaign outreach.
The video series consisting of four reels on Dell India’s Instagram handle is an engaging conversation that aims to motivate today's youth to consider modern PCs as an important tool that can help them transform their passion into lucrative careers.
The first reel titled ‘The Reunion’ features Broacha and Sahukar. Intrigued by the new ways of learning and the abilities of young learners to identify their passion, both the Cyruses curiously discuss the evolution of the education sector further stating how Gen Z uses them effortlessly, thereby positioning PCs not just as an enabler of seamless learning for students, but also that which gives them in-roads to explore their hobbies and passions.
In addition to the Cyrus duo, the second reel called ‘Just for Laughs’, also features Agasthya Shah. This Gen-Z influencer urges the new gen to pursue their passion alongside their formal education. The 20-year-old starts by talking about his educational background and mentions how he has been pursuing his passion for creating content and video editing as well. Upon curiously being asked by both Cyrus’, Agasthya explains how PCs play a crucial role in supporting his career and passion. Thanks to innovative technology, this versatile tool is being used to cater to multiple tasks at the same time.
The third reel titled, ‘New Moves’, features Radhika Bose - Yoga Instructor and Fitness Enthusiast, alongside Broacha and Sahukar. Radhika is seen practicing yoga in the video while explaining how her passion for yoga became her profession. She shared how her laptop has become such an integral part of her life that she uses it to finish a plethora of tasks – from answering emails, scripting, editing videos, etc. The video ends with Cyrus Broacha trying to learn a new yoga asana while watching one of Radhika’s tutorials on the laptop. This reel motivates our youngsters to adopt technology and make learning fun, especially when it’s something they are passionate about.
The final reel of this series showcases Parth Bajaj – a baker, a chef, and a 25-year-old running his culinary workshops. Though an Industrial Engineer by education, planning to go to the US for Masters, Parth says that it was the easiest decision for him to follow his passion for baking. He continued emphasising the importance of a laptop which helps him to stream his live workshops and look for new recipes, ideas, and inspiration, besides editing his videos.
All four videos end by highlighting Dell's belief in meaningful innovation and the role of technology in helping #DiscoverYourPassion. Dell’s ‘Back to College’ campaign is a part of the company's #PC4Education initiative and the larger ‘Yeh Hai Padhai 2.0’ outreach, showcasing Dell’s initiatives in leveraging its technology leadership to address the evolving needs of the education industry.
To further tap the Gen Zs and amplify the campaign, Dell Technologies recently conducted a college activation program where students were asked to present their ‘Passion Project’ – make photo reels, video edits, etc. This is being conducted across eight cities and 60 colleges in the country, with an ambition to reach over 60,000 students. It’s a mix of on-ground, on-ground-to-online as well as online-to-on-ground events.
As part of the #DiscoverYourPassion outreach, a grand finale of the college activation program will be held in New Delhi consisting of eight city winners competing against each other.
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