Dettol Banega Swasth India launches music album on hygiene- ‘Folk Music for a Swasth India'

Dettol Banega Swasth India (DBSI) has launched a hygiene-focused music album- ‘Folk Music for a Swasth India’ in collaboration with renowned folk music band, Rais Khan Project.

The album available to Spotify users across the globe, aims to inspire individuals to develop conscious hygiene practices through India’s rich folk music. 

With the launch of this album, Dettol Banega Swasth India is conducting an innovative social experiment towards integrating art and culture to deliver important hygiene/health messages.

The album on Spotify - 

https://open.spotify.com/album/0Sqwt7bQ5VizCAdbsXY7Yg

DBSI is tapping into the country’s rich cultural heritage to raise awareness and drive the message of hygiene to millions of individuals, especially children across India. Dettol X Rais Khan Project with this initiative hope to create best health and hygiene practices through folk art with a mission to create a ‘Swasth India’.

Gaurav Jain, Senior Vice-President, South Asia, Reckitt, said, "With Dettol Banega Swasth India we have been at the forefront of using innovative campaigns to promote positive hygiene behaviour by engaging with children. Stepping into the world of music is a social experiment where our aim is to reach out to people from different cultures, background, and communities. Music, Art and culture from across regions in India will help us build a local connect and spread the message on hygiene in a faster and more engaging way.”

‘Folk Music for a Swasth India’ produced by Dettol and sung and composed by Ustad Rais Khan will reach listeners on Spotify globally, educating the younger generation on best health and hygiene practices rooted in folk art and heritage.

Its curated songs focus on five key themes: Hygiene at Home, Personal Hygiene, Hygiene in School, Hygiene during Illness, and Hygiene in the Neighbourhood.

Ustad Rais Khan, Professional Percussionist and Folk Musician based out of Rajasthan, said, “Music is a powerful medium. It helps us connect with people. It is most gratifying to use the power of our music to help children of our state and nation imbibe positive hygiene habits and stay healthy. We are grateful to Dettol Banega Swasth India for making this a reality for us.”

Dettol Banega Swasth India (DBSI) launched the album at an on-ground event with Government of Rajasthan, Department of Education (Primary & Secondary), Sanskrit Education, Art, Literature, Culture, Archaeology & Museum on the occasion of Rajasthan Day.

Bulaki Das Kalla, Minister, Department of Education (Primary & Secondary), Sanskrit Education, Art, Literature, Culture, Archaeology & Museum, Government of Rajasthan launched Dettol X Rais Khan Project music album at Jawahar Kala Kendra Arts Centre in Jaipur.

At the launch event, Kalla said, "Dettol Rais Khan Project folk music is a unique way to spread the message of hygiene. It is indeed a matter of pride to see Rajasthan’s rich music heritage being such a massive contributor towards health and hygiene upliftment.”