Dewar scotch's mini-series ‘You Got Chef'd!' shows how ‘double is better' than one

Digital entertainment company Pocket Aces’ food channel, Gobble, in collaboration with Dewar’s scotch, has launched a brand new food show, ‘You Got Chef’d!’, released on December 20. The show features Rannvijay Singha, Mithila Palkar, Shibani Dandekar, Sumeet Vyas and Dhruv Sehgal cooking street-style versions of their favourite dishes against celebrity chef Kelvin Cheung’s gourmet versions. All this over some banter, delicious food and a perfect cocktail pairing.

The show’s tonnes of chemistry between the chef and the influencer plays on the idea that two cooks are better than one, keeping Dewar’s tagline ‘Double is better’ as the central theme. The show follows Kelvin as he invites each five of his guests over five episodes, to prepare a popular dish matching with the theme of the night, while he cooks up the gourmet version of the same dish. With lots of easy conversation and laughter thrown in, there’s never a dull moment. Each episode wraps with a food tasting, accompanied by a unique cocktail, concocted by Dewar’s brand ambassador Ernest Reid.

Commenting on the show, Sonalika Mehra, Head of Gobble, said, “It was exciting to work with the Dewar’s team to reinvent the popular celebrity-food show format to make it snackable and fast paced — which is crucial for digital audiences. It is a common perception that food content is watched by older audiences, but our data tells us that this is not true at all. Food (and drinks) is a huge currency for millenials. We have a simple thumb rule while creating content: to make it shareable and relatable, and we’ve applied this to ‘You Got Chef’d!’ as well. For example, in addition to the episodes, we are releasing a lot of engaging marketing content specifically designed to garner top-of-mind recall for the series and Dewar’s.”

Vishwanath Shetty, Vice-President of Sales and Brand Solutions, added, “Gobble reaches over 20 million people weekly, which is higher than most TV channels out there. ‘You Got Chef’d!’ is a lifestyle food show which is leveraging the millennials’ love for food and drinks. We are confident that it will drive conversation, engagement and ROI for our brand partner Dewar’s.”

On the partnership with Gobble, Anshuman Goenka, Bacardi India Marketing Head & Whisky Head AMEA, said, "This new format perfectly weaves the growing consumer trend towards gourmet street food and quirky whisky cocktails to go with each dish. Dewar's Scotch has a unique proposition — it is double-aged, which makes it extra smooth, and we felt the pairing of two completely different people in the food world really brought alive our positioning of 'Double is Better'.”

Watch the trailer:

The first episode here:

The show resumes with the second episode featuring Mithila Palkar on Thursday, January 3, 2019.