Diageo India back with its fourth edition of Signature Masterclass

India is a country of a billion people and a billion stories. These stories are real, imagined, perfect, imperfect and most of the times unique. Diageo’s Signature Masterclass in its fourth season is providing a stage to the country’s aspiring filmmakers to pitch these stories live to their favourite celebrities and stand a chance to bring their story to life as a short film.

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Signature Masterclass powered by Signature Packaged Drinking Water is a platform that has over the years celebrated the world of films though artists, filmmakers and their stories. In its fourth edition, the platform has partnered with celebrated artists like Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia. During the event, the artists will share their most honest and personal stories on how they made their mark in the industry in front of a live audience hosted by Kubbra Sait, after which the filmmakers will get to pitch the stories to the artists.

Speaking about Signature Masterclass Season 4, Amarpreet Anand, EVP and Portfolio Head, Marketing, Diageo India, said, “Signature Masterclass has always celebrated real-life success stories and over the years, the platform has inspired people to follow their dreams and make their mark. We are thrilled to now take it a step further by being enablers to these storytellers and aspiring filmmakers. It is exciting to have some of India’s most talented artists help us on this journey.”

“Content today is getting more and more democratised. It is in this spirit that we wanted to take the romance between Signature Masterclass and films a step further by converting it into a platform that enables a filmmaker’s journey. Even we had a bit of fun on this journey as we got to create unique stories inspired by popular films of our celebrities,” added Khushboo Benani, Head of Content, Influencer Marketing and Brand Advocacy at Diageo India.

Signature Masterclass this season even brings together the blockbuster duo in the hero film. The film stars Ayushmann Khurrana and is directed by Amar Kaushik; the two recently collaborated on the hit film ‘Bala’ and continue to bring the magic on screen.

The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and filmmakers can submit their stories on www.signaturemasterclass.co.in to be a part of the campaign

This edition of Signature Masterclass has been curated by Vice Media in association with Kommune and India Film Project.