Diageo India returns with Signature Masterclass Season 3

Following the success of its two previous seasons, alcobev major Diageo India has returned with season 3 of its content initiative Signature Masterclass, which features celebrities sharing inspiring ‘Passion to Paycheck’ stories.

Kicking off on December 15, 2018, the new season featuring Shah Rukh Khan, Kangana Ranaut and Vijay Devarakonda will go on a six-city tour through Gurgaon, Lucknow, Kolkata, Guwahati, Pune and Hyderabad.

These three celebrities will share their most honest and personal ‘Passion to Paycheck’ stories with a live audience hosted by Cyrus Sahukar. Each segment includes a special performance by an up-and-coming local artist, providing them with an opportunity to showcase their passion and talent with the crowd.

Diageo India has partnered with OTT platform Viu to host the video content generated from the event. The content will also be available on YouTube channel of Signature Masterclass.

Amarpreet Anand, Executive Vice-President and Portfolio Head, Marketing, Diageo India, said, “Over the last two years, we built a platform that inspires people across the country to pursue their true passion. This year, we have raised the bar and brought in the country’s biggest superstars, Shah Rukh, Kangana and Vijay, whose stories have touched the hearts of millions. We predict this season will empower even more millennials to follow their dreams and make their mark.”

The Promo: