Dice Media launches ‘Firsts' season 6 with Prega News and Country Delight; is now longest-running digital property in India

Following the success of five seasons, Dice Media returns with a new season of its franchise Instagram series, ‘Firsts’, making it the longest-running digital property ever witnessed in India.

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood.

Prega News and Country Delight make the ideal collaborators for this season as they continue to be the perfect companions in the lives of every to-be-mother across the country. With an intent of building a community of its own, the former seasons have captured the first moments that people experience in every relationship through topics such as college romance, LGBTQ+ relationships, arranged marriages and the acceptance of the specially-abled in a unique love story.

‘Firsts’ season 6 is an emotional journey of an ambitious married couple, Pakhi, (Tara Alisha Berry), and Ankur, (Karan Jotwani), who are caught off-guard when they accidentally get pregnant. The young working professionals work through their apprehensions and doubts as they experience their magical ‘Firsts’ of welcoming the baby. The 20 one-minute episodes of this season show the duo navigating through many obstacles such as managing work commitments, growing together as a couple, while learning to embrace parenthood.

Prega News helps confirm the pregnancy and thereby we witness their first reaction to becoming parents. It goes on to showcase the first official announcement of conceiving, to the first maternal instincts of wanting to provide the best for your child. This is seen when Pakhi chooses Country Delight’s 100% pure cow milk, a direct-to-home consumer brand that delivers pure, fresh and minimally processed food essentials, by sourcing its produce directly from a network of farmers.

Season 6 of ‘Firsts’ was launched on August 9, 2021, on Dice Media’s Instagram and Youtube page.

Joy Chatterjee

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “Prega News is the No.1 brand in the category. The concept of the film perfectly matches our product proposition. We realised that it is the perfect opportunity to showcase why Prega News is an essential part of every mother’s life whenever she is expecting a newborn. The product is known for its accurate results and is widely trusted by doctors and millions of consumers. Prega News shares an irreplaceable bond between an expecting mother and a baby. Millions of women have embarked on a journey of motherhood, and we take pride in being their companion during the happiest moments of life. We are remarkably delighted to partner with Dice Media on this beautiful conceptualisation of a young couple becoming parents.”

Shradha Agarwal

Shradha Agarwal, COO and Strategy Head, Grapes Digital, said, “We are extremely happy and pleased that Prega News and Dice Media have come together, and we got a chance to make this happen. When we saw the storyline and concept, we thought of striking an emotional chord with the audience and that’s why we came up with the idea. Prega News is the preferred companion of millions of expecting mothers. The experience holds much more significance when a couple is welcoming their first child. We wanted to highlight the same love, compassion and cherishable moments of life through this partnership. ‘Firsts’ has always kept the fun and laughter quotient high and Season 6 will be no different. I am confident that it will live up to the expectations of the audience.”

Kunal Langer

Kunal Langer, AVP, Branded Content Sales, Pocket Aces, said, “Firsts has been a successful franchise where we always aim to showcase interesting relationship-based stories with emotional bonds that connect with our audiences from all age groups. As our audiences have matured, so have our storylines and with Season 6 delving into an unplanned pregnancy of a couple, we aim to add a new milestone to our innovative content narratives. Country delight and Prega News make the perfect fit for us to present the ideal brand association and we are extremely glad to have them on board with us. As our roadmap is to find unique storylines that are relatable to the constantly progressing audience and fans, we are hopeful to continue our wonderful associations in future.”