Dice Media's ‘Unbachelored' show presents the changing dynamics between two best friends

Dice Media, the long-form content studio by Pocket Aces, has recently released the first episode of its new show ‘Unbachelored’.

The show with SUGAR Cosmetics and Sterling Reserve as the co-powered by sponsor, is a coming-of-age drama of a man-child who refuses to grow up, and doesn’t want his closest friend to grow up either.

The series features content creator Viraj Ghelani in the lead with Ravjeet Singh, Diksha Juneja, Govind Menon and Gunit Cour playing significant roles. The first episode of the series was released on January 7, 2023 on Dice Media’s YouTube channel.

Spanning across 5 episodes, the series encapsulates the essence of two best friends Viraj and Arjun, who have been inseparable since childhood. It won't be wrong to say they are like brothers from another mother who are happily living their friendship goals. When Viraj finds out about Arjun’s wedding plans, he ends up creating confusions and misunderstandings that eventually snowball and lead to Viraj confronting his own insecurities and reservations when it comes to personal growth and friendships.

In the series, the bride-to-be, Khushi (Diksha Juneja), is seen wearing SUGAR Cosmetics and encouraging her friend Zoya to try them out as well, describing how the products are versatile, long-lasting, and multi-purpose, which saves the hassle of reapplying.

The young group of friends is also seen hanging out and having a great time with Sterling Reserve.

Kaushik Mukherjee, Co-founder and COO, SUGAR Cosmetics, said, “We're beyond thrilled to announce our association with ‘Unbachelored’ by Dice Media. We're confident that this show will be another trending success by the super-talented team. With this partnership, we expect to solidify SUGAR’s status as a cult-favourite beauty brand, and open up new channels for customer acquisition, especially among Gen Z and millennial audiences in India. SUGAR resonates with bold, independent women, and we see a strong synergy with the show's lead protagonist confidently promoting our brand and our recent campaign #ShukarHaiSUGARHai. SUGAR Cosmetics’ #ShukarHaiSUGARHai features Ranveer Singh and Tamannaah Bhatia, focusing on the brand's long-lasting, smudge-proof makeup. The goal of this integration in the show is to put forward the brand's larger communication and emphasise the major USPs of its products via strategic and smart plug-ins.”

Bikram Basu, Vice-President – Marketing and Strategy at Allied Blenders and Distillers (ABD) India, said, “Sterling Reserve is a fabulous offering for the youth and young at heart. The collaboration with Dice Media aims to reach the right consumers; essentially the TV cord cutters who engage with slice of life, short content digitally. Sterling Reserve makes the storytelling ‘Come Alive’.” 

Vidyuth Bhandary, Studio Head, Dice Media, said, “Unbachelored is a show about millennials who are at a crossroad when it comes to prioritising their relationships. It realistically portrays how friendships evolve when people get married and how it impacts the group dynamics especially for childhood friends. For this show, we are extremely honoured to have SUGAR Cosmetics and Sterling Reserve onboard, as they weave in perfectly with the show’s narrative. SUGAR Cosmetics is a preferred choice amongst today’s youth as it is long-lasting and naturally suits our Indian weather conditions and skin tone, while Sterling Reserve is one of the coolest brands in their category. We, along with our partners, are excited for the audience to witness this dramedy and relate to the quirky nuances of the characters.”