Digital content creators discuss ‘Social Media: Playground or Business School?' at The Southern Rising Summit

Digital content creators Chaithania Prakash, Ardhra Sajan, and Deepika Venkatachalam participated in a session titled "Social Media: Playground or Business School?" at ABP Network's The Southern Rising Summit.

The creators gathered to share their insights on the evolving digital landscape and to discuss the opportunities and challenges faced by social media influencers.

Prakash said, "As influencers, we have a responsibility to ensure that nothing negative impacts our followers. We make sure the content we provide is of high quality to avoid any negative influence on our followers."

Sajan said, "Initially, we didn't know what to do on social media. Our follower count gradually increased, which brought a sense of responsibility. I started promoting products, but I received negative comments. So, I became more selective in my promotions to be a trusted influencer. The number of followers doesn't matter; what's important is the value we provide and our personal growth. Negative comments about physical appearance don't bother me. What truly matters is my self-perception, which is what I want to convey to my followers."

Venkatachalam said, "Some influencers are promoting betting apps, which negatively affect people's lives, and I find this distressing. Everything is becoming digital, and people are seeking shortcuts. We have a responsibility to follow laws and use hashtags for paid collaborations to make it clear to viewers that it's a promotional partnership. I believe this is a positive initiative from the government. More than just the numbers, what matters is engagement. Building confidence and engaging with followers is more important."