Digital Refresh Networks bags digital mandate for HeidelbergCement India

Digital Refresh Networks (DRN), the content solutions agency, has secured the digital mandate for HeidelbergCement India. It is part of Heidelberg Materials, a company in the building materials industry.

DRN’s content solutions mandate includes social, influence, search and media initiatives.

The Delhi branch of Digital Refresh Networks will handle and manage the account’s creative communication.

“This strategic alliance aims to enhance the brand's overall presence and reinforce its position as an industry pioneer,” said DRN.

Joydeep Mukherjee, MD, HeidelbergCement India, said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate gaining a competitive edge in the markets."

Barin Mukherjee, CEO of Digital Refresh Networks, said, "We are honoured to collaborate with HeidelbergCement India and are looking forward to creating the right messaging and looking at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to together achieve unprecedented success together."