Divo collaborates with Spotify for exclusive podcasts in popular Indian languages

Digital media and music company Divo has partnered with audio streaming platform Spotify to launch new podcasts.

With this association, Divo now enters the growing podcast market in India, and will be responsible for launching Spotify-exclusive audio content for its talent pool. 

Along with launching the podcast, Divo will also amplify the launch via social media activities, and influencer marketing across platforms.

Till date, Divo has released eight podcasts on Spotify, with known regional voices such as RJ Sha, RJ Ananthi, Aranthangi Nisha, Rajmohan, Rishipedia, Kishen Das, Shanthnu and Kiki, and MaKaPa Anand.

RJ Sha: https://open.spotify.com/show/0rIiowNNhk4SGLqsbhBVWn?si=0c14bdb57f6848d6

Nisha: https://open.spotify.com/show/7IVxY48NpVLy39CS2Vy0sP?si=437a031dad084fbf

Rajmohan: https://open.spotify.com/show/3GzJDhwXKC3xKnTdKHNQ79?si=ea6b73392e0c4c6f

RJ Ananthi:

https://open.spotify.com/show/1Hu2IvAraIYCQV2FYW8NRi?si=86e9ea2aa218472b

Kishen Das: https://open.spotify.com/show/5InRfq7WYof9gbejIrpUag?si=8226eabd97944a86

Shanthnu Kiki: https://open.spotify.com/show/2uvIwvUeMHOAqWllJ1spAh?si=9e82389d276a47cd

Makapa: https://open.spotify.com/show/5kepkaOFiNOq9EPuUFyThY?si=cc5a4b1f125247b4

Rishi: https://open.spotify.com/show/6zjrX5q5EtKB7vkDSSQECR?si=e5951fa44c9441f2

Speaking on the association with Spotify, Shahir Muneer, Founder and Director, Divo, said, “The podcast market is booming, and Spotify is a global leader in the segment. This makes them the right partner for us to help grow this vertical. Tapping into local talent and markets is the need of the hour. The journey has just begun, and it is overwhelming to see the positive responses coming in for the released podcasts.”

Divo has also collaborated with Spotify for Sound Up, a global program by the audio streaming platform that is designed to amplify the voices of marginalised communities in different parts of the world. In India, the program targeted women podcasters, enabling them to turn their ideas into a podcast.