Divo ventures into digital, content and influencer marketing

Divo, a digital media and music company, has forayed and expanded its offerings to digital, content and influencer marketing services. During the country’s protracted lockdown, a fundamental shift has been triggered in the influencer marketing space with big brands deepening their engagement with a variety of influencers as consumers turned to YouTube videos and Instagram Reels for everything and the team realised a huge market opportunity in the digital marketing domain.

This division comprising a 15-member team, with associates from media companies such as TVF, Radio Mirchi, Sun Network, have created noteworthy case studies through award-winning campaigns.

Divo has been working very closely with content creators and talents in growing their digital presence since 2014. And now with brands and advertisers heavily investing in branded content and influencer marketing, Divo aims at providing integrated solutions that fill the gap for content creators and creatively fit the brand’s overall communication, without breaking the USPs of the content creators.

In a span of six months, Divo has empowered India’s creator community by locking ties with over 1000+ YouTube creators and social media influencers, some of the biggest ones being MicSet, Nakkalites and Irfan’s View. The pursuit is to cultivate talents of creators across multifaceted genres such as fashion, food, entertainment, singing, travel and connect them with brands looking to make a dent on the market by integrating their product/services via powerful creative storytelling.

Shahir Muneer

Speaking on the new division, Shahir Muneer, Founder and Directory of Divo, said, “With traditional mediums like print magazines, newspapers, OOH either shutting down or facing a huge hit in terms of readership/subscriptions, we noticed that brands and companies are aligning their budgets to online platforms and noticing the importance of influencer marketing. This made it a perfect time for us to launch this new division as we foresee the influencer market growing tremendously over the next two years. While we have already been catering to brands for the past couple of years, more from a reactive requirement, this focussed approach will be more proactive and to grow the agency division with a concerted approach.”