Last year, Dolby Laboratories teamed up with the Grammy winning singer-songwriter Ed Sheeran to kick off its latest global brand campaign – “Love More in Dolby.”
In this first installment of the campaign, the global pop icon starred in a short concert exploring his hit “Magical” from Autumn Variations, Sheeran’s seventh studio album.
Directed by Grammy nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualising how fans can “Love” Sheeran’s music even more when experienced in Dolby.
Adding to the celebration, Sheeran fans were invited to dive deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. Now, the digital fan experience is launched today in India.
“When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing,’” said Ed Sheeran. “Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries.”
site also features a behind- the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad.
“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time,” said Todd Pendleton, Senior Vice-President and Chief Marketing Officer, Dolby Laboratories. “In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favorite artist even more when experienced in Dolby.
About “Love More in Dolby”
Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign will celebrate the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, and explore how Dolby experiences are pushing the boundaries of creativity and consumer entertainment – be it in music, home entertainment, live sport, gaming, or cinema. The series of short vignettes will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to their favorite artists and stories, which is made possible when enjoyed in Dolby.
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