Dot Media and Hawk E-commerce partner up to expand business capabilities

Dot Media – the digital influencer management agency - has entered into a partnership with Hawk E-Commerce – a branding and marketing agency - to deliver more powerful and sustainable influencer-driven marketing campaigns.

The collaboration aims at expanding the companies’ business capabilities to become a go-to entity for comprehensive marketing campaigns in the creator economy space.

The collaboration involves cross-functional agile teams of Dot Media and Hawk E-commerce to create brand activation. Dot Media will help Hawk E-commerce identify the right set of target audiences and influencers and create influencer-driven content, boosting cross-promotions for both agencies.

Shubham Singhal, Co-Founder and CEO of Dot Media, said, “We are delighted to have partnered with Hawk E-commerce which brings unique expertise and a vast network of progressive clients. The partnership will work as a domain for expertise exchange in which both agencies bring their respective capabilities to the table to foster innovative thinking and creative synergy.”

“By combining forces, we can leverage each other’s respective networks, reach and audience engagement capabilities. We can tap into Hawk E-commerce’s client base and collaborate on campaigns with established brands. Conversely, it can utilise our premium influencer base to reach specific target audiences and generate authentic and engaging content for its clients,” he added.

Additionally, the collaboration will create a flywheel effect on Hawk E-commerce’s brand campaigns to augment the performance with improved metrics and higher engagement levels. The ad agency possesses strategic planning and analytics capabilities that will be supplemented with Dot Media’s creative expertise to drive measurable results, expand the client base and add more revenue streams for business scalability.

Sumit Dhand, Co-Founder and Director at Hawk E-commerce, said, “As part of the alliance, we are pooling resources including talent, technology and connections for improved optimisation of brand campaigns. It will lay a solid foundation to build an advanced MarTech suite that combines traditional advertising experience with new-age influencer marketing expertise and reshape into a more innovative approach. With Dot Media onboard, we look forward to setting a roadmap to advanced marketing infrastructure and improved profitability.”

The partnership follows several expansion plans for both agencies - entering new geographic regions, exploring international collaborations and establishing a global network of influencers and clients.