Pet lovers tend to follow celebrities who show their love for pets on social media. To tap this pet-loving audience, Drools India, a dog food brand, launched a celebrity influencer marketing campaign around Christmas.
The aim of the brand was to raise awareness and popularise its range of dog food products among pet lovers.
Drools India did a campaign where they are giving away hampers. As part of the activity, the audience has to follow their Instagram page and post a picture with their pet using Drools Instagram filter and tag them. To amplify it, Drool has brought on board female celebrity influencers posting videos with their fur babies, promoting the activity.
Instagram posts:
https://www.instagram.com/rakulpreet/
In an estimated media value of Rs 25-30 lakh, the brand has fetched a massive reach of more than 26.5 million.
Sheeko Brandscore’s Drools Instagram activity graph between October 25 and December 27:
From the Sheeko Brandscore activity graph, it’s visible that after Diwali week, this is the first influencer activity done by Drools on Instagram.
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