DSP Mutual Fund unveils new short film advocating financial education for daughters

DSP Mutual Fund has announced the release of its latest short film, Stranger on the Bench.

The film explores a storyline that features a transformative conversation between two strangers that takes an unexpected turn and packs a punch.

The film’s narrative, while telling an intensely emotional story, also conveys a profound message on the importance of educating daughters about finance, money, and investments. It emphasises that investing in the future of our daughters is a crucial aspect of ensuring their financial independence. It also goes on to throw light on ailments related to old age.

With the release of this film, DSP has also launched its second, brand new official YouTube account, Stories For Good. The brand will host only emotional stories and heartfelt conversations on this account, recognising fully well that even the most ardent investors don’t only want to consume rational numbers and investment insights all the time, which will continue to be hosted on DSP’s original YouTube channel. Stories For Good is also DSP’s concerted effort to connect to YouTube’s ‘Bharat’ audience in a more relatable, human manner. Further, the brand also has plans to utilise other media assets including Out-of-Home (OOH), Print, Digital and radio fund to create widespread awareness around the theme.

Abhik Sanyal, Head of Marketing, DSP Mutual Fund, said, "The motivation behind 'Stranger on the Bench' is rooted in our commitment to empower and educate, while encouraging everyone to do better. Through this film, we address the importance of early financial education for daughters, at par with sons. Our research told us that parental mindset plays a key role in shaping men and women’s attitudes towards investing later in life, landing at the legacy hunter-gatherer mindset equilibrium. Earlier exposure helps men feel confident enough to chase higher returns even at the cost of higher risks as represented by their propensity to invest more in the stock markets vs women, while women tend to prefer control & stability far more than men when it comes to investing, not finding the confidence to take higher risks. Through 'Stranger on the Bench' and a few more hard-hitting films we are releasing in the next couple of weeks, we invite everyone to join the conversation and be a part of the movement that aims to empower our daughters much earlier in life!”