This World Sleep Day, Duroflex Mattresses launched the #YawnOffSleepOn campaign, asking everyone to send them their yawns so that the brand can send them a good sleep. Through this campaign, it is calling out to people across cities to share funny yawn videos.
Those who send the most entertaining yawn videos will win a premium mattress from Duroflex and get featured on the brand’s social pages. On World Sleep Day week (March 7 to March 13, 2020) Duroflex is also giving out special World Sleep Day offers on the brand’s website
Yawning is one of the most common signs of sleep deprivation. This World Sleep Day, Duroflex is driving awareness on the importance of sleep by urging people to listen to their yawns and make a commitment to developing healthier sleep habits.
Participation in this campaign is extremely easy. All one has to do is upload their yawn video on any of their social media pages and mention #YawnOffSleepOn and tag @duroflexworld.
Sharing her thoughts on World Sleep Day, Smita Murarka, Vice-President, Marketing, Duroflex Mattresses, said, “Yawning is seen as a normal action in our daily lives. We yawn during meetings, at lunches or at discussions without realising that it’s due to sleep deprivation. The core idea behind #YawnOffSleepOn is to create awareness that yawning is a sign of sleep deprivation and that it is not just one person’s problem. It has a butterfly effect causing others around to yawn and feels lethargic as well. To get people to listen to their yawns, we have taken a light-hearted approach this World Sleep Day, asking people to capture and share different expressions of yawning. We aim to reach out to as many people and develop a stronger connect whilst spreading awareness about the importance of good sleep.”
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