Duroflex is back with Season 2 of “Duroflex Sounds of Sleep”

Duroflex has announced the launch of Season 2 of its digital music series, Duroflex Sounds of Sleep. Launched on the occasion of World Sleep Day, Duroflex Sounds of Sleep 2.0 will once again explore the role of music as a sleep aid with a series of melodious lullabies sung by the country’s popular artists.

This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu) that parents can sing to their young ones as part of their bedtime ritual and add new melodies to their repertoire. The lullabies also explore male singers for lullabies in line with the evolved parenting trends.

The first lullaby will be released on March 17, 2022, in the voice of Armaan Malik. This is the first time Armaan has ventured into this genre and is singing a lullaby.

Along with Sounds of Sleep 2.0, the brand has also launched a limited-edition latex baby mattress – ‘EcoNap’ for World Sleep Day. The brand is also introducing feeding pillows to complete the modern parenting package. This is a limited time offering till the Sounds of Sleep campaign will run.

Smita Murarka, Chief Marketing Officer, Duroflex, said, “After the incredibly positive response to season 1, we are excited to launch Duroflex Sounds of Sleep 2.0, an attempt to add new age lullabies to the existing rich repertoire of sleep music that the country has. Some of India’s most eminent artists from the music industry have co-created these bringing out their vision of a lullaby intermingling the essence from what they have grown up with and what their interpretation of a lullaby is”

Murarka further said, “We have witnessed a shift in today’s era of parenting. Unlike traditional times, the responsibility of taking care of children is no longer just the mothers. Today, both parents share equally active roles in taking care of the child. Reflecting this trend, we have consciously collaborated primarily with male singers to sing the lullabies and support the evolution of parenting.”

Apart from the brand’s channels, it can also be seen on an OTT platform, Sony Liv.

The brand will launch lullabies in four languages across India namely, Hindi, Tamil, Bengali and Telugu. Below is the schedule of Duroflex Sounds of Sleep 2.0 episodes:

- March 17 – Hindi – Armaan Malik

- March 20 – Tamil – Mahalaxmi Iyer

- March 22 – Bengali – Arko Pravo Mukherjee

- March 26 – Telugu – Siddharth Mahadevan

The promo: