Equitas Bank celebrates its empowering journey through a new video for ‘Circle of Life' web series

Equitas Small Finance Bank has released a new video as part of its ‘Circle of Life’ web series, celebrating it's ‘beyond banking’ initiatives and the transformational stories it has helped create through its services to the unbanked and underbanked.

The Circle of Life series features powerful stories of people who have made a positive change to themselves and the people around. The web series is available on the social media platforms of Equitas Small Finance Bank.

This film features the inspiring story of a differently-abled couple, Indra and Jitendra Kumar Prajapat, who have achieved their dreams, successfully overcoming the challenges posed by their physical limitations.

With an incredibly powerful message on empowering oneself and self-belief, the two share their journey of financial independence through the aid of Equitas.

The couple does not rely on any external help despite being affected by Polio and are incredibly focused on building their dream life for their three children.

The two are now shop owners in their locality in Jodhpur and have built a successful business, determined to thrive in spite of contracting the COVID-19 virus amidst the pandemic.

Indra and Jithendra are a reflection of how money can be used as a force for good, and to make the world a better and more inclusive place. They are shining examples of the values Equitas Small Finance Bank stands for, and the transformational stories the bank has been an integral part of. 

Vignesh Murali, Head- Marketing and Communications, Equitas Small Finance Bank, said, “The incredibly powerful story of Indra and Jitendra is yet another reminder of the kind of impact we love to create at Equitas. As one of the country’s leading microfinance institutions, our goal has been to go ‘beyond banking’ and create long-lasting change through the means of financial empowerment. Our ‘Circle of Life’ videos is symbolic of how we have always strived to stand as true pillars along our customers’ journey of securing financial independence and a better future. We have succeeded in helping countless individuals build their own success story, through our fiscal support. Equitas Small Finance Bank remains more committed than ever towards inclusivity as we create opportunities to help even the unbanked and underbanked realise their dreams and fulfil their ambitions.”

Another popular video featured on ‘Circle of Life’ is that of Dhanalakshmi, a transwoman and street drama artist, who was able to achieve her goals and grow her drama company through the support of Equitas.