Times Fresh Face, the talent hunt contest for youngsters, conducted by Times of India, has brought on board Everyuth Naturals on board as title sponsor for its 12th edition of the contest.
A lot of influencers targeting younger audience are seen promoting the talent hunt on social media. These influencers have a high mass reach and can help create a buzz about the contest.
By sponsoring this 12-year-old property of Times this year, the brand is able to build mass affinity among the young audience.
Influencers’ posts:
Not much a believer in influencer marketing, the brand has been able to reach out to an audience nearly 3 million in an estimated media value worth Rs 3-5 lakh (spent on influencers associations).
Sheeko Brandscore of Everyuth Naturals on Instagram during the campaign period:
The contest is conducted over 10 cities, 150 colleges, 10 audition hubs and 11 malls.
The hunt has helped create a national platform that brings together young and talented collegians with a striking personality. Times Fresh Face has become an expansive talent-pool that brings together young and talented collegians from all over the country and gives them a national platform to showcase their talent and personality.
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