fbb and rapper ‘Naezy' target millennials with style anthem

Future Group’s fbb has created a style anthem along with rapper Naved Shaikh, popularly known by his stage name ‘Naezy’. Named as #India Ka Style Anthem, the rap pictures Naezy rapping in different fashion styles and encourages the public to be in style. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.

India is a diverse country where multiple styles and ways of dressing converge. To encapsulate what ‘India Ka Style’ actually means to the youth, fbb used hip hop as a form of universal expression. Showcasing fbb’s collection in a novel and unexpected manner, Naezy has truly represented what style means to most Indians.

Speaking about the anthem, Pawan Sarda, Group Head, Digital, Future Group, said, “Music is liberating and extremely expressive, especially when it comes to rapping. Fashion and music go hand in hand, which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”

Chandni Shah, COO at Social Kinnect, added, “We believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space.”

fbb will promote the anthem across all its social media platforms.

The music video: