Ferns N Petals' Rakshabandhan film ‘Bandhan Pyar Ka' features siblings Huma Qureshi and Saaquib Salim

Ferns N Petals has rolled out a campaign titled tiled ‘Bandhan Pyar Ka’  on the occasion of Rakshabandhan   for the launch of its rakhi label- Sneh. The video featuring actor-cum-siblings Saaquib Salim and Huma Qureshi is conceptualised by the creative team of Ferns N Petals.

The film:

The video is conceptualised by the creative team of Ferns N Petals. In the film, Qureshi being an older sister, is teasing his younger brother Salim as she made his moustaches while he was sleeping. After Salim got up, he realised how her sister was mocking him and promised to serve him with his favourite sweet Kheer if he doesn’t wash his face.  After the ritual of tying the Rakhi, he realises that he has been served with salt kheer.” The family in a playful mood celebrates and enjoys the occasion of Rakshabandhan with affection (Sneh).

Komal, Head of Content and Brand Marketing, Ferns N Petals, said, “At Ferns N Petals, we have played on the idea of siblings' affection and embracing love. A common passion of neither love nor hate, mocking around and hilarious nok-jhonks ties siblings together. Sneh is one of our first creations and we add an authentic touch to the film on the occasion of Rakshabandhan. From dialogues to being vocal about what bond brother-sister share in the family is all the narrative about.”

The Sneh collection has a range of Rakhi boxes that have motifs of Kalamkari and Filigree. The Kaarigars of FNP have designed the Sneh Boxes with little vials of Roli-Chawal and sleek strings of Rakhi for every generation of siblings who wish to celebrate this festival differently this year.