Pocket Aces’ short-form content channel FilterCopy and e-commerce marketplace Meesho have collaborated for a Valentine’s Day music video. Featuring digital faces Ayush Mehra and Anya Singh, it tells a unique love story set to the melodies of Lucky Ali's ‘Na Tum Jano Na Hum’ from ‘Kaho Na Kaho Naa... Pyaar Hai’.
The video features Ayush and Anya, who are coworkers who get thrown together by chance, when Anya stays back in the office for a late-night work session. This sparks a silent connection, and they start passing notes secretly in the pockets of a hoodie. Their secret office romance kicks off and they exchange messages and gifts, all while keeping their identities concealed.
In the video, Meesho #Trendz, a curated collection that embodies the latest fashion trends at the best prices, brings the characters together. When Ayush decides to surprise Anya with a gift, he turns to the Meesho app for the right pick. It's a relatable modern-day twist on love, where even shopping for a gift becomes an essential part of their journey.
Shreya Agarwal, Head of FilterCopy said, “Valentine's Day holds a special place in the hearts of FilterCopy fans, and every year we try to deliver something new, something magical. Being part of the Saregama ecosystem gives us a massive advantage with music so we knew we had the perfect opportunity to create something unforgettable for the 50 million Indian youth we reach out every week. We decided to craft a modern romance with a tinge of nostalgia, set amidst the hustle of everyday life, unfolding in the most unexpected way. The story, Lucky Ali's iconic voice, and Ayush and Anya's enchanting chemistry will make the audience believe in the magic of love again on this special day. We’re so excited to have Meesho on this journey with us!”
The music video is live across YouTube, Facebook and Instagram.
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