Finolex advocates girl child adoption through Durga Pujo short film

On the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes unveiled a short film that illuminates change through adoption.

The narrative aims to spotlight the vital social cause of girl child adoption.

Crafted by Campen Factory and directed by Ripunjoy B'yum, the short film underscores the journey of girl-child adoption, paying homage to families that have embraced this transformative change. The film portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the act of adoption.

The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her 'Durga.' This evocative portrayal serves as a compelling message for the society, echoing Finolex Pipes Parivaar values of care, compassion and people first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.

Ashok Jaiswar, Vice-President, Head of Marketing and Communications, Finolex Industries, said, "In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centered on higher social cause, symbolising strength, resilience and embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society."

Durga Puja with Finolex Pipes film: