Flipkart takes fashion to the masses with Vogue

With an objective to take fashion to the masses, e-commerce giant Flipkart has joined hands with fashion and lifestyle magazine Vogue. The partnership will help fashion-conscious shoppers up their game through 10,000+ looks curated by experts. Vogue India’s handpicked choices will help customers access the most trendy looks according to the industry, adding flair to every day outfits.

A press statement announcing the partnership claimed that Flipkart Fashion grew over 50% since launching six years ago as Indians have displayed increasing propensity for shopping for fashion and lifestyle products online. Customers across the country are increasingly becoming fashion conscious and trend-aware, from metros to Tier 4 cities, it said.

While the appetite is there for the latest styles, Flipkart’s tie-up with Vogue India will allow consumers to add depth and more nuanced angles to their choices through personalised, curated looks. This initiative will help bridge the gap between the masses and the best of the fashion industry, ensuring that fashion is no longer just the domain of a select group of people.

“Customers are not just looking for price and quality when they shop for fashion online. They want access to the latest styles that they may see in magazines or on TV, but they may not know how to go about this. Through our association with Vogue India, our customers will be able to benefit from this fashion behemoth’s expertise and discover new, exciting products based on their personal style. Everyone knows that Vogue is the most recognised name in fashion internationally. By partnering with them, we hope to democratise high-street fashion in the country and make it more accessible to millions of Indians,” said Rishi Vasudev, Group Head for Fashion at Flipkart.

Priya Tanna, Editor-in-Chief, Vogue India, said, “Vogue has always been about bringing both aspirational and accessible fashion to the Indian consumer. With this new collaboration with Flipkart, we bring our readers a Vogue curated edit of the latest fashion trends and the pieces you should own.”