Former Cosmos-Maya CEO Anish Mehta launches his creator tech company - Animeta

Anish Mehta, the former CEO of Asian animation studio Cosmos-Maya, has announced the launch of his new venture, Animeta.

Animeta is an AI-based self-service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.

Animeta is a Singapore-based creator tech company focused on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customised brand solutions through the proprietary Animeta AI-based self-service creator tech platform.

The company offers financial investment, data analytics and business intelligence, content strategy and creative supervision, brand, PR and social media expertise in addition with data-driven, result-oriented brand campaigns to content creators.

"India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetise their content. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetisation potential in order to bring about a meaningful change in their lives,” said Mehta.

Animeta’s founding investors include Rajesh Kamat, the Managing Director of KKR’s Asian media and entertainment platform, Emerald Media, and Sameer Manchanda, a serial media entrepreneur.

“In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than a $100 billion on the back of social media users who've grown to an approximate of 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35% through 2024. I am excited to back Anish and his team on this journey,” Kamat said.

“I am a true believer of content playing a very important role in today’s digital world. I am confident that Animeta will be a game changer for content creators and bring about the scalable transformation which is essential for the Indian creator economy,” Manchanda added.