Skincare brand Pond’s had recently introduced the #GlowOutLoud campaign featuring four content creators to mark the celebrations for International Women’s Day.
On its journey of encouraging women to express themselves the way they want to, the brand’s #GlowOutLoud campaign aims to explore what happens when emotions are expressed and unrestrained.
In a world wherein women have consistently been told they are being too dramatic or over emotional when expressing what they feel, Pond’s urges women to own this stereotype, combat the negativity surrounding expression and begin their journey of glowing out loud.
The first leg of the campaign comprises a mini video series #IGlowOutLoud with four content creators - Prableen Kaur Bhomrah, Ishani Mitra, Palak Sheth Ghose and Chandni Bhabhda as they rewrite the rules and transition from breaking gender stereotypes to self-assured and celebrated ways of expressions of laughter, rage, and tears.
The campaign features signature Pond’s products including the Pond’s Bright Beauty Spot-less Glow Serum, Pond’s Super Light Gel, Pond’s Serum Boost Sunscreen, Pond’s Age Miracle Range, and Pond’s BB+ Cream.
Launched during the week of Women’s Day and amplified across platforms including digital and social media channels, the campaign to date has garnered 1.5 million views over Instagram, with 80 thousand women sharing their support and engaging with #GlowOutLoud in addition to 100+ women who have shared their #GlowOutLoud moments.
Credits:
Digital Agency: Foxymoron
Production: The Rabbit Hole
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