Foxtale ropes in actor Shivangi Joshi to flag off its #DoTheDuet Challenge

Emerging skincare brand, Foxtale has roped in the TV actor Shivangi Joshi for their Instagram-led #DoTheDuet Challenge.

Social media influencers - Joyswinee and Bhumika Bansal will soon follow the trend along with close to 100 micro and nano influencers.

This Instagram challenge is conceptualised around Foxtale’s first product - The Daily Duet Cleanser, a double-action face wash that removes makeup while hydrating the skin. 

Joshi’s video for #DoTheDuet Challenge showcases how Foxtale’s daily duet cleanser eliminates makeup and leaves skin feeling hydrated. She then follows it up with Foxtale’s ceramides-infused moisturizer to seal up the hydration. 

Romita Mazumdar, Beauty Entrepreneur and Founder, Foxtale, mentioned, “A recent study indicated that out of over two lakh people of various age groups, 65% deal with skin problems yet only 12.6% take skincare seriously. Dehydration is one of the key reasons for most skincare problems and makeup is a major reason behind drying up of skin. Hence makeup removal and hydration should go hand in hand and The Daily Duet Facewash does just that. With our #DoTheDuet Challenge we aim to establish this message. As a community first brand we have not only aimed at delivering inclusive skincare that works on multitude of concerns but also have strived to bring together individuals who have a strong sense of purpose and common aim of personal and professional growth. The #DoTheDuet Challenge is an extension of our strong belief system of making a difference with engaging content and conversations. With this challenge we have successfully created a great tribe of content creators who are challenging and inspiring each other as well as leading by example and encouraging millions of users.”  

Joshi said, “It was amazing to start Foxtale's #DoTheDuet cleanser campaign, I absolutely love their vibrant packaging and their products do make a difference to your skin, especially the cleanser. Looking forward to working with them again soon.”

 

 

 

 

 

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A post shared by शिवांगी जोशी (@shivangijoshi18)

The #DoTheDuet Challenge is all about quick hacks to healthy, glowing skin. Makeup is one of the main reasons for dehydration of skin, which leads to dullness, and hence it is extremely important to not only remove makeup properly but also use a face wash that can hydrate.

Joshi sets this context straight up with grace and poise. Her challenge reel focuses on the woes of make-up removal, which is a holy grail practice followed by every actor. The #DoTheDuet Challenge taken by gorgeous and talented television actor and ace influencer Joshi is nothing but chic and grace, and beautifully captures the essence of the campaign.

This has raised the bar and some great engaging content and conversations are awaited once the #DoTheDuet navigates towards the next power packed social influencers.   

With the star-power fuelled bandwidth of noted actors and influencers and the emerging bandwagon of nano, micro and medium influencer community, Foxtale’s #DoTheDuetChallenge is expected to reach and inspire the awareness on skincare in more than 10 million social media users.