GAIL launches web series ‘Hawa Badle Hassu' on SonyLiv as part of its ‘Hawa Badlo' campaign

As a part of its ‘Hawa Badlo’ initiative, GAIL (India) has launched a web series ‘Hawa Badle Hassu’. The objective of the series is to convey the message that the company stands for the crusade against air pollution and environmental conservation.

Hawa Badle Hassu is an environmental sci-fi thriller web series with a total of 40 minutes run time broken into four episodes. Each episode tackles crucial spaces and aspects pertaining to environment (pollution). The first episode focuses on ‘home environment’ and as the story progresses it moves to cover topics such as ‘education and career building options around environment’, ‘outdoor environment’ and finally escalates to ‘global environment’.

Actors from mainstream Hindi cinema have been cast for all key roles with Chandan Roy Sanyal essaying the lead and titular role of ‘Hassu’. Sanyal is joined by Smita Tambe, Vikram Kochar and Hollywood actor Zachary Coffin in meaty roles.

The web series trailer:

Speaking on the web series, RK Singhal, Executive Director (Marketing-Shipping and Int. LNG and CC), said, “As GAIL India’s ‘Hawa Badlo’ campaign keeps growing and we keep getting more ambitious. Right from the outset, it has garnered a positive response and we have been able to make the right impact. This time around we wanted to see a culmination of what we started three years back. It is 40 minutes of engaging content and Hassu keeps you hooked on. No better medium than entertainment to convey an important message.”

He said, “The best part about this series is that at no point it gets preachy, which is why you would want to go through it, grasp and retain the messaging. Also if you have been tracking the Hawa Badlo campaigns you would notice that we come up with something unique each time. It was a short video in its first leg and then we came up with a music video as the HawaBadlo anthem but each time impactful storytelling has been with our core messaging has been the top priority.”

The series is co-written and produced by Protiqe Mojoomdar (Handyyman) who has been associated with the Hawa Badlo campaign earlier as well. ‘Hawa Badle Hassu’ is directed by the duo Shaptaraj- Shiva and it is launched on OTT platform SonyLiv. The series comes close on the heels of World Environment Day.

 GAIL (India) has been creating awareness and inducing behavioural changes to ensure a greener and cleaner tomorrow through its movement Hawa Badlo. This movement has been working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri, pledges, etc., on advocacy against air pollution, problems caused due to air pollution and solutions. For the last three years, Hawa Badlo has been able to mobilise collective societal efforts for improving the deteriorating air quality in India. 

Hawa Badlo encourages sustainable and environment-friendly lifestyle habits such as planting trees, cycling and walking, carpooling, using public transport, conserving energy and using cleaner energy sources like natural gas for industries, CNG for automobiles and PNG for commercial uses. It produced significant content like Hawa Badlo Anthem-#BringBackTheBlueSkies featuring leading web series actor Amol Parashar and sung by playback singers Javed Ali and Harshdeep Kaur.