Gemini Cooking Oil's new film ‘Tai' is an ode to Meenakshi Walke, Bamboo Lady of India

Gemini Cooking Oil has released a film featuring the story of entrepreneur Meenakshi Walke, popularly known as the ‘Bamboo Lady of India’.

The film, “Tai”, is part of Gemini’s campaign #EkAurPehchaan. It explores Meenakshi Walke's life experiences and the extraordinary path she has carved for herself by overcoming challenges and societal pressures to start her own bamboo venture, which has led to worldwide recognition for her and employment for over a thousand other women.

The film:

This film is an endeavour by the Gemini brand to bolster the journey of the ever-evolving homemaker to fulfil her own aspirations.

Gemini Oil added, “It serves as a testament to the brand's efforts to raise awareness and steadfast dedication in supporting women to hold onto their dreams and ponder within about, “Aaj Kya Banna Chahti Ho”.

The role of the protagonist is played by Marathi actress, Vibhavari Deshpande, who brings Meenakshi’s inspiring story to life on screen. The film also features Marathi film actress Shubhangi Gokhale in the role of Meenakshi’s mother-in-law, highlighting her role in helping Meenakshi realise her true potential.

The film premiered recently in August 2023, in an episode of Kaun Banega Crorepati Marathi, where the real and reel artists, Meenakshi Walke and Vibhavari Deshpande participated as contestants on the show.  

Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia, said, “We are truly delighted to bring Meenakshi’s story to the world through this campaign. As a brand, our dedication lies in enabling a cultural milieu in which the forward-thinking traditionalist advocates for herself and pursues her passion. Through this film, our intention is to ignite inspiration among homemakers and women nationwide, motivating them to actively pursue their aspirations and once again introspect with the question, Aaj Kya Banna Chahti Ho.”

George Kovoor, Chief Creative Officer, Wavemaker India, said, “Ek Aur Pehechan is a platform conceptualized for Gemini Cooking Oil to own the space of time liberation for women from the kitchen and inspiring them to find their own identity outside of their homes. In season 1, we did a 4-part chat show, hosted by Neena Gupta who interviewed successful mompreneurs. This year we have Tai, a truly inspiring story of Meenakshi Walke. Ek Aur Pehechan, serves as a remarkable testament to understanding multi-format content and creating a content platform that can grow with the brand timelessly. It is a great initiative by the brand to stay ahead of the curve and build brand love and consideration.”