Go Digit Insurance's episode 4 of ‘Simply put' series talks about easing anxiety

Go Digit General Insurance released the finale episode of ‘Simply Put’ YouTube series on World Mental Health Day.

The episode ‘The Magic of Health Insurance: Easing Anxieties in the Post-pandemic Era’ explores the connection between financial security and mental health in a post-pandemic world and how one can ease anxiety arising out of multiple disruptive life events by better preparing oneself.

Taking health insurance as the central theme, the episode talks about how anxiety and depression during the first year of the pandemic were associated with many Indians not being financially prepared for unexpected life disruptions like COVID-19.

This, however, witnessed a major shift during the second and third wave of COVID-19 as many Indians had prepared themselves better for any impending medical emergency by taking health insurance.

According to Digit's internal survey, the demand for health insurance during Omicron went up by 98% as compared to 2020.

Tanya Marwah, Head - Marketing and Corporate Communication, Digit General Insurance, said, "Anyone who has spent a night at a hospital admitted or caring for their loved ones would know how distressing such times can be. Health Insurance is usually looked at from the lens of coverage and affordability. We often do not talk about the absolute peace of mind it provides during such anxious times and one can’t really put a price on that. Through this episode, we hope we are able to start a conversation around doing away with our internal biases and buying health insurance to be mentally prepared for inevitable life events. The idea behind Digit coming out with such a series is to actively engage in conversations related to insurance beyond products and increase the peripheral knowledge of people at large."

The series has been conceptualised by Digit Insurance and the company roped in Bangalore-based LastBench Studio as the creative agency.

Sriram Sabhapathy, Founder, LastBench Studio, said, “Getting to work on the ‘Simply Put’ series was not only a unique experience but also eye-opening for many of us. We are glad brands like Digit are pushing the boundaries of creative content production by letting creative studios like ours experiment with unique creative styles. Topics related to health insurance are often perceived to be very complex. We are optimistic that breaking the barriers of communication by using a mix of pop-culture references, memes and data to make it more relatable and relevant for millennials and Gen-Z will hopefully make such important topics more mainstream.”

The ‘Simply Put’ YouTube series by Digit Insurance is a four-episode series that explores different themes around health insurance. While the first episode talks about how the human brain tricks oneself into making biased decisions, the second episode talks about how one should view health insurance through different life stages. The third episode takes a data-rich approach and explores the math behind whether having health insurance is really worth it.

The finale episode: