Godrej Appliances rolled out a new social media campaign #FoodKaMoodBadlo.
The campaign aims to educate consumers on maintaining food freshness through a series of engaging influencer-led videos.
Prolonging the shelf life of refrigerated foods and retaining their freshness for longer is possible by following some simple hacks at home. The brand has narrated these tips through a series of videos created in collaboration with influencers.
Swati Rathi, Marketing Head, Godrej Appliances, said, “With Unique Nano Shield Technology (patent applied), Godrej Frost Free Refrigerators have moved from cooling to disinfection within the refrigerators, raising the bar in food preservation. The social media campaign we deployed, also aimed to raise the bar when it comes to engaging consumers on food freshness. It revolves around some insights – 1. With an increasing number of young nuclear families, people have forgotten the art of picking fresh produce 2. Refrigerators can enhance and maintain freshness but need fresh ingredients to begin with. 3. Simple hacks around food storage and organization can go a long way in maintaining food freshness. Armed with these insights, we engaged with influencers to put out conversational and aesthetic content that educated our viewers on how to maximize the life of their foods.”
Campaign Video 1:
Campaign Video 2:
Campaign Video 3:
Campaign Video 4:
Campaign Video 5:
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/post_banners/86aaab2a70054444370c604a34dc1a065ef6d7d51743b3e3ed98da4f5b1c4148.jpg)