Godrej Professional, a professional hair brand from Godrej Consumer Products (GCPL), has announced a partnership with TV actor Krystle D’Souza to create awareness about ‘Kerasmooth’ - an intense protein reconstruction keratin treatment.
As part of this partnership, D’Souza featured her experience with Godrej Professional Kerasmooth, an intense protein reconstruction treatment, in a reel on her Instagram profile.
Earlier, Godrej Professional had also collaborated with actress Hansika Motwani for Kerasmooth.
In the video, D’Souza highlighted how one can get relaxed hair for up to 6 months and not show any demarcation line as hair grows. It shows how the treatment offers multiple other benefits as well.
Neeraj Senguttuvan, Category Head - Hair Care, GCPL, said, “Kerasmooth is a formaldehyde-free keratin treatment from the stable of Godrej Professional that has been meticulously developed to provide an advanced hair care experience that both smoothens and nourishes the hair without any health risks or hair damage. Actress Krystle D’Souza is a youth icon and we are delighted to collaborate with her to elucidate the benefits of Kerasmooth.”
D’Souza, said, “I am blessed with naturally healthy hair but I am still very conscious about taking good care of my hair. I always reach for a good hair treatment to keep my hair shiny and smooth. Kerasmooth Keratin Treatment by Godrej Professional stands out in the beauty space. Its unique formaldehyde-free formulation and its enriching agents reduce frizz and smoothen hair without having to worry about hair damage. With this collaboration, I hope to inspire people to opt for safe and effective products, such as Kerasmooth, when choosing a Keratin Treatment.”
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