Good Creator Co introduces programmatic approach to Influencer Marketing through ‘Smart Campaigns'

Good Creator Co has announced the launch of Smart Campaigns - a technology platform for brands, aimed at revolutionising the landscape of influencer collaborations in India.

With Smart Campaigns, Good Creator Co is offering a range of features such as zero commission, no agency or platform fees, 100% technology-driven campaign execution for faster results, and real-time analytics for effective campaign tracking.

As per the company, the platform will ensure tangible outcomes for brands, including website visits and actual orders.

To mark the launch, brands have the opportunity to sign up and experience their first influencer marketing campaign for free.

The platform has already been adopted by several brands, including Puma, MyGlamm, Nua, Shoppers Stop, among others, as per the company.

Good Creator Co leverages the AI expertise of its database and campaign analytics, the platform employs algorithms to automatically identify the most suitable creators capable of delivering the desired results for each brand. Through a data-driven approach, Good Creator Co eliminates the need for manual shortlisting, saving valuable time and effort.

The platform selects the most appropriate nano and micro-influencers from its network and executes campaigns in an automated manner. To streamline the process further, Good Creator Co provides a dedicated creator app, enabling influencers to access briefs, plan their media, upload content, and receive payments, ensuring an efficient collaboration experience.

Sachin Bhatia, Co-Founder and CEO of Good Creator Co, said, “Like any new marketing solution, influencer marketing in its early days has been known to give at best fuzzy ROI. Recognising the importance of guaranteed returns on investment for brands in influencer collaborations, we have introduced the 'Smart Campaigns'. It’s time to make influencer marketing programmatic, similar to Google Ad words and Facebook Ad Manager.”