Goodtimes launches eight-part digital cookery series with frozen food company Goeld as presenting sponsors

Goodtimes has launched a digital series titled ‘What’s in My Fridge?’ with vegetarian frozen food company Goeld as the presenting sponsors. It is hosted by Chef Anahita Dhondy, who loves home-cooked healthy food, and prepares food and shares recipes from ingredients generally available in our fridge.

In the series, she is shown cooking quick and on-the-go recipes for our foodie audiences who love to experiment, and also for those who don’t have the time and think that cooking is a task.

As part of the brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes.                                  

The eight-part series premiered on April 10 and will see a weekly release exclusively on Goodtimes Facebook page, every Saturday at 12 pm. The show will be made available on Goodtimes’ YouTube channel.

Chef Anahita said, “I love home-cooked meals, but the thing with it is that they tend to get repetitive and your palate gets bored of tasting the same thing over and over again. So recently, I decided to revisit some of my favourite recipes and recreate absolute flavour-bombs out of them using new ingredients and fusing techniques. And that’s what I have tried to bring on to the show – use some frozen and some fresh ingredients from my fridge, and cook some of my favourites for you. So those of you who think they can’t cook or don’t have the time, think again. Because if you have a fridge, a little kitchen, 10 minutes of free time and a huge appetite for fun, food and flavour, then you can cook hearty meals too. And for those who have always wanted a sneak-peek into a chef’s fridge, here’s your chance. Catch me every Saturday and learn a cool, new, lip-smacking recipe made from simple ingredients from my fridge.”

Archit Goel, Director, Goeld Frozen Foods, said, “Goeld Frozen Foods is a product that is here to make lives easier for people who are always on the go – the youth. And we couldn’t think of a better platform to partner with than Goodtimes to create food content that reaches the foodie audience far and wide.”                                                

Arati Singh, Chief Executive Officer, Goodtimes, said, “Let’s admit, WFH is the new normal. And we want to ensure that our foodie audiences stay entertained at all times; And Good Food always lifts up the mood. So here is yet another digital food series made for those young at heart and big on appetite. We partnered with Goeld Frozen Foods and Chef Anahita Dhondy to create a series which has the perfect seasonings of fun, food and flavour. Our digital audiences are growing exponentially and we like to stay connected with each of them by creating content that is original, entertaining, relatable and #DesitAtHeart at its core.”