GoQuest Digital Studios devises content strategy for Wadhwani Foundation for ET Now ‘Leaders of Tomorrow' Season 8

GoQuest Digital Studios has announced a strategic content partnership with Romesh Wadhwani’s Wadhwani Foundation for the 8th edition of its ‘Leaders of Tomorrow’ show on ET Now. 

This is the first time Wadhwani is engaging GQDS in a project of this magnitude where they will be managing end-to-end content-related tasks. GDQS will help devise the content strategy that will help the daily show to transform into India’s biggest entrepreneurship platform by introducing targeted content through reality TV components and make Season 8 ‘Leaders of Tomorrow’ the go-to place for aspiring /practising entrepreneurs.

Speaking on the tie-up, Darshan Bhatt, Director, Go Quest Digital Studios, said, “We are excited to be part of this important initiative that could change the dynamics of the Indian Startup and the SME/MSME ecosystem. The primary concept of Wadhwani foundation is to encourage a cultural shift through the birth of more entrepreneurs, rather than more job seekers. This is indeed the need of the hour as underemployment is one of the biggest challenges faced by our country today. With over a million millennials entering the workforce each month, the role of entrepreneurship gets more and more crucial and now is the time more than ever to help build a strong entrepreneurial ecosystem. The concepts that have gone into shaping the series have been enervating and humbling. We are sure that this will go a long way in leaving an indelible mark and ignite the entrepreneurial spirit paving the way to a surge of Start-Up India.”

With the collaboration with GoQuest Digital Studios, Wadhwani Foundation aims to leverage this positive sentiment to drive home the concrete message that young professionals across India, in especially Tier 2 and Tier 3, cities can pursue a promising career in entrepreneurship and multiply the nation’s economic development by becoming wealth and job creators.