Guru Randhawa and Mountain Dew salute the spirit of Punjab's youth through ‘Darr Nu Dara' music video

Mountain Dew has unveiled an anthem brought to life by Punjabi singer Guru Randhawa.

The anthem is an ode to Punjab and celebrates the spirit of Punjabis.  An extension of Mountain Dew’s mantra of ‘Darr Ke Aage Jeet Hai’, the anthem epitomises the persona of the people of the state and echoes the sentiment of conquering every fear with grit and determination. 

The anthem - titled ‘Darr Nu Darra’ - is a homage to the Punjabis, who pride themselves on their courage and personify the essence of ‘fear itself should fear the courageous’.

Standing by them with the energy of ‘Jeet Le’, the song aims to inspire an entire generation to move beyond hate and fear, to rise above and be courageous. 

The anthem launch is accompanied by a music video featuring Randhawa and visuals from Punjab that reflect the spirit of the youth that never backs down from a challenge, come what may.

The music score has been created by Sneha Khanwalkar, and the lyrics have been penned by Irshad Kamil celebrating Punjab’s strong-will and free-spirit.

Vineet Sharma, Category Director, Mountain Dew, PepsiCo India, said, “Mountain Dew has always inspired youth to conquer their fears with courage, and win! Punjab and Punjabis have always been known for their bravery and courage. With the new anthem, we salute the land of Punjab and the people of Punjab for their courage. We are thrilled to have Guru Randhawa as the voice, Sneha Khanwalkar as the music director and Irshad Kamil as the lyricist for bringing alive this song of courage of Punjab. Nooran Sisters and Lazer X contributed towards the anthem. We hope that this song will inspire the youth of Punjab to believe in themselves, and conquer with courage, soaring higher than ever before.”

Randhawa said, “I am extremely thrilled to associate with Mountain Dew, a brand that has spoken to me in the moments where I found victory over fear. Their philosophy of ‘Darr Ke Aage Jeet Hai’ has always struck a chord with me. I am honored to be a part of this powerful and inspirational anthem. It celebrates the inborn self-belief and determination that youngsters possess and encourages the youth to conquer their fears and follow their dreams. I hope that this anthem inspires the youth to be courageous and chase their dreams with passion and zeal." 

“As Punjab is known as the land of the bravehearts and Mountain Dew is synonymous with courage, creating an anthem that integrates both, was an exciting brief to work on. We are proud to have brought it to life with this gripping anthem and it's been amazing to work on such a powerful campaign that takes the brand proposition to the next level,” said Mayuresh Dubhashi , Group Executive Creative Director, Leo Burnett