Hansaplast, the wound care expert, has launched a social first campaign, “The Invisible Wounds” to raise awareness about mental health issues and mobilise efforts in its support. The campaign has been created and executed by Schbang.
The posts-
With this campaign, the brand focuses on the ‘invisible wounds’ that cannot simply be bandaged. The campaign is a series of three social media posts, that are audio driven and narrate stories of anxiety, depression and burn-out. The stories highlight mental health problems that individuals are not equipped to solve alone and also encourage them to reach out to a mental health professional - in this case MPower’s @mpowerminds 24X7 Mental Health Helpline: 1800 120 820050.
Pooja Kaveri, Marketing Director, Hansaplast, said, "As the leading wound care expert brand, we've got you covered for all your physical wounds, but mental health issues, the internal wounds being invisible, tend to go undiagnosed and hence untreated. Mental well-being in times of the pandemic, is an extremely relevant cause, especially amongst our consumers. As a brand that is all about wound care, we feel it is only apt we go beyond the physical wounds and start conversations around #InvisibleWounds."
Sanaiya Mehta, Creative Lead, Schbang, said, “The silent battles mothers especially face, mentally and feel ashamed or embarrassed to talk about it was the goal with the campaign. The idea to empower women to seek mental health assistance, we asked real moms who are going through mental issues to share their feelings and thoughts. Through these, we created these content pieces that are definitely a way to make these “invisible wounds” heal over time with the help of mental health experts.”
Dilshad Khurana, Psychologist and Head-Counsellor, Mpower 1on1 Helpline, also said, "In today's fast paced and uncertain world, taking care of one’s mental health has become particularly important. Conversations around mental well-being are steadily increasing, which is definitely a positive trend. It is very inspiring to see organisations being vocal about this issue, and encouraging more people to speak up about the gravity of the issue. ‘The Invisible Wounds’ strikes a chord, and spells out a very important message for society at large."
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