Happydent hosted a comedy show “Sign to Smile” in Mumbai on World Smile Day for the hearing impaired, breaking the barriers and embracing inclusivity.
The show witnessed some of India’s stand-up comedians taking the stage including Abhishek Upmanyu, Urooj Ashfaq, Anirban Dasgupta, Shreeja Chaturvedi, Shashwat Maheshwari, Madhvendra Singh along with three sign language translators who played a pivotal role in translating the show seamlessly. It also featured Shubham Chaudhary, an ISL (Indian Sign Language) performer and actor, who added a unique comedic dimension to the show while making it accessible to all.
Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India, said, “On World Smile Day, we brought smiles that radiated from ear to ear. Happydent is all about sparkling smiles, and our unique event “Sign To Smile” exemplified our commitment to enabling smiles. We are proud to partner with India Signing Hands in creating an unforgettable evening of humor and inclusivity.”
Alok Kejriwal, Founder and CEO, Indian Signing Hands (ISH), said, "Translating humour for the hearing-impaired audience is a rewarding experience, and 'Sign to Smile' by Happydent exemplifies the power of a smile in breaking down barriers. We are delighted to have contributed to this one-of-its-kind initiative, making smile accessible to all and fostering inclusivity through sign language."
Harshil Karia, Founder and MD, Schbang, said, " Our collaboration with Happydent for the 'Sign to Smile' campaign has been an inspiring journey into the realm of creativity and inclusivity. This initiative celebrates laughter's universal appeal and aims to make humor accessible to everyone, breaking down barriers and uniting people from all walks of life. Happydent has entered a territory where humor becomes a universal language, and we're excited for more innovative collaborations in the future."